Shanghai was hit by high temperature by 39.6 ℃ on 26th July 2007, seldom to see in 100 years. But six halls still were crowded with visitors despite of high temperature.

Keywords: Scorching summer, 70405, Buyers
According to the statistics from exhibition center, during these four days, EASTPO International Machine Tool Fair(EASTPO 2007) attracted 70405 visitors totally. Among them, most of visitors come from the sector of automobiles, defense, aviation & aerospace, ship-building, railways & engines, electrical power, transportation, metallurgy, die & mould, textiles, chemistries, printing, medical industries and etc. Only the prospective buyers will come to the fair withstanding the scorching sun, even some of them come with procurement tasks from Germany, Japan, Korea, Spain, Swiss, U.S.A., UAE and etc.
The sun is scorching, but visitors still arrived at the Fair with enthusiasm. They viewed the exhibits with great interests, and enjoyed themselves by the latest products and technological achievements in this 70,000 ㎡ of exhibition space.
Over one thousand exhibitors harvested fruitfully in this summer. According to the statistics, more than 800 enterprises reached prospective contracts with live turnover 832 million Yuan and more than 1.5 billion Yuan of prospective order.

Keywords: Off-season, Take the preemptive opportunities
As established practice, summer season is the off-season of the machine tool industry. During this period, the general sales strategy to promote product sales is not enough. Some companies were even waiting for the past of the 0ff-season, while some companies are thinking and changing strategy actively through active marketing strategies, such as participation in the exhibition and etc., to reverse the situation and win business opportunities in the off- season.
Holding exhibitions in the busy season, its role is "icing on the cake", and holding exhibition in the off-season, its role is "timely help." Therefore, summer exhibition is the “cardiac” and “miracle drug" of the off-season, which can quickly stimulate market potential, restore market vitality. Out of this thought, EASTPO choose the summer as the time for the show to avoid the busy season for product sales and assistant exhibitors to take the preemptive opportunities in promoting sales in the off-season.

Keywords: July 9th, EASTPO 2008
For many manufacturers, July is the beginning of the procurement for the second half year. The buyer’s purchase demand and purchasing power have also increased. According to Shanghai’s climate situation, July is a relatively pleasant climate. EASTPO will celebrate its 10th edition, with 100,000㎡ of floor plan, at Shanghai New International Expo Center(SNIEC) from July 9-12, 2008

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